The details
AAFRICAA (pronounced ‘Africa’) is a lifestyle store for curated contemporary African design, offering a dynamic retail platform for the continent’s leading contemporary brands and designers.
The shop prides itself on a carefully chosen selection of fashion, jewellery, accessories, and homeware in a serene and relaxed environment designed to make all feel welcome.
With an emphasis on crafted and artisanal luxury, AAFRICAA is a place where great in-house collections, ever-evolving exhibitions and new collaborations are continually explored in celebration of the creative energy of the African continent.
Overlooking the water, with spectacular views of Table Mountain, AAFRICAA is the anchor tenant of the new-look Alfred Mall – which also hosts other iconic African lifestyle brands – located in the unique heritage district of Cape Town’s popular V&A Waterfront neighbourhood.
Alfred Mall is a short distance from The Watershed. A minute’s walk from Victoria Wharf Shopping Centre, it can be accessed via North Quay, Alfred Basin, or the newly pedestrianised Alfred Square.