The details
The Dairy Den brand is a labour of love and a coming together of years of experience, happy family memories and fresh thinking.
When Papou ("Grandfather" in Greek) started making ice cream in South Africa in 1948, he probably had no idea of the impact it would have on the generations to come. Ice cream has been a part of their daily lives for as long as they can remember. As siblings, they used to play hide and seek in the factory store room while their dad was hard at work creating his latest ice cream flavour. Their friends probably thought ice cream was all they ate! Growing up with happy childhood memories, many centred around family time and ice cream, inspired them to open The Dairy Den.
With a family history like theirs and seeing a space in the market for a concept that provides simple, fun and affordable treats for all families, they set to work creating the brand in 2017, they wanted to create a store that was friendly and welcoming and where people could treat themselves to products that were yummy and fun.
A place where happy memories could be created for everyone.
Placing a lot of emphasis on developing products that were ahead of the trends and would therefore be a bit more interesting to customers.
Affordability was also really important. Being moms, they know how special it is to be able to treat the family and they wanted to make that possible for lots of different families too so they decided to challenge themselves to include donuts in the product line.